Agents Earn Strategic Pricing Specialist Designation

Agents Earn Strategic Pricing Specialist Designation

WILMINGTON, NC – Coldwell Banker Sea Coast Advantage recently hosted the Strategic Pricing Specialist (SPS®) course which enabled their sales associates to earn this designation following completion of the advanced training.

Agents earning the SPS® Designation included: In the Wilmington office - Michelle Gurrera, Catherine Lea, Jackie Harlow, Hunter Hatcher, Christa Hartsell, Sherry Inman, Lori Winslow, Deanna Cross, Jennifer Boyd, Marisa Pierce, Tim Howard and Allison Donovan; Leland office – Les Christensen and Laura Mathis; Topsail office – Matt Jones; South Brunswick office – Tom O’Laughlin.

According to Jo Mangum, creator of the SPS® program and Founder of JAMM Coaching and Training, this select group of sales associates is committed to providing excellent service to their clients by giving them sound advice when considering selling their home. “An overpriced listing will be on the market longer, which translates into less money in the seller’s pocket. Listing homes that are incorrectly priced is no longer an option for today’s real estate professionals. SPS® designees approach pricing as a strategy and have the skills needed to navigate that strategy. They know how to help sellers understand how agents work, apply market trends and value the process of ‘how buyers buy’ to ensure that they get the maximum return on their investment.”

Coldwell Banker Sea Coast Advantage is the largest and best-selling real estate company in New Hanover, Brunswick, Pender and Onslow counties, with more than $1.2 billion in closed sales volume and over 5,800 closed sales transactions in 2015. Sea Coast Advantage was founded in Wilmington, NC in 1988 and joined Coldwell Banker in 1993. Sea Coast Advantage is staffed by more than 425 real estate agents in 11 offices in Wilmington, Leland, Jacksonville, Carolina Beach, Topsail Island, Hampstead, Southport, Sneads Ferry, South Brunswick, Oak Island and Holden Beach.

Coldwell Banker Sea Coast Advantage also has an ownership interest in 18 Coldwell Banker Advantage offices in Raleigh, Fayetteville and Southern Pines with an additional 375 agents serving those markets. With the addition of these offices, closed sales volume for Sea Coast Advantage in 2015 totaled $2.5 billion with more than 12,000 closed sales transactions.

In 2015, Coldwell Banker Sea Coast Advantage was the #1 Coldwell Banker company in NC and #4 Coldwell Banker company in the nation. For additional information, visit



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