In real estate, exposure is everything. Coldwell Banker is one of the most widely recognized real estate brands in the world. This type of power and visibility opens doors, which is a distinct advantage in the highly competitive real estate market. Locally, Coldwell Banker Sea Coast Advantage develops advanced marketing strategies to give our company and our agents a competitive edge. On the national level, Coldwell Banker’s advertising campaigns have scored highest in effectiveness for the real estate category five years running.
- Market Research – We stay on top of the latest real estate marketing trends and technologies so our agents don’t have to.
- Adwerx – automated online ads that showcase your listing across web and mobile to targeted buyers within a 15-mile radius of the home. You and your seller receive a daily report of views, likes, clicks, and comments. All homes over $150,000 are automatically advertised online for one week within 48 hours of posting on the MLS – all at no charge to our agents. No other brokerage firm in our market offers automated Adwerx campaigns!
- CBExchange.com -- Sophisticated and professional ads and marketing materials are available for agents to customize for use in local markets.
- Social Media – our Social Media strategy drives brand awareness online and provides compelling content for agents to share across their social media platforms. We also provide social media training to help agents maximize their impact online.
- Marketing Training – our full-time Marketing Trainer assists agents with the proper use of marketing tools like Adwerx, BombBomb and CBx, and the use and creation of a CRM. The trainers hosts workshops, videos and webinars for new and existing agents with a mission to help agents grow their business.