Coldwell Banker Sea Coast Advantage introduced an easy-to-use real estate app on Friday, September 16 that allows buyers to quickly and easily search for properties nearest to them, save these searches and overall, to simplify the buying process. The app, which Sea Coast Advantage offers to all of its agents at no cost, also generates leads for the firm’s 450 sales agents. Entitled Smarter Agent, the app is unique in real estate apps in that it’s customized to the individual agent’s brand and contact information.
“Smarter Agent is a win-win for buyers, sellers and agents,” said Tim Milam, president of Coldwell Banker Sea Coast Advantage. “We are always looking for new ways to use technology to make the buying and selling process easier for our customers, and this mobile app is a great asset to both our customers and our agents. Unlike other real estate apps, Smarter Agent is customized to each individual agent’s brand, photo and contact information, so it’s a great tool for prospecting and lead generation. The Smarter Agent app is really an extraordinary service and we’re proud to say that Coldwell Banker Sea Coast Advantage is among the first in our area to offer this advantage to our customers.”
The Smarter Agent app is compatible with iPhone, Android and tablets, including iPad. The app is personalized with an agent’s name and photo and includes all listings in the agent’s MLS, not just their own. A “contact” button is clearly displayed on every page and every property. All inquiries made on the app go directly to the participating agent, regardless of who the listing agent is, which results in numerous new leads.
When a user opens the app on his or her phone, a rolling display of properties closest to the mobile location are displayed. Users can conduct searches by city, state, MLS, property type, price, number of bedrooms, home size, etc. The results of a search can be viewed in a variety of formats, including a list or interactive map. Users can also share the searches with family and friends and via social media, which generates even more leads for participating agents.
To access the app, a user needs two things: the Smarter Agent phone number for Coldwell Banker Sea Coast Advantage, which is 910-218-8338; and the participating agent’s unique key word. The user simply texts the agent’s unique keyword to 910-218-8338 and then immediately receives a link back via text message to install the app on his or her mobile device.
“Installing Smarter Agent is quick and simple,” said Johnathan Stump, ATS Manager for Coldwell Banker Sea Coast Advantage. “More than 300 of our agents are already promoting this to their clients and we expect that number to keep increasing within the next couple of weeks. This app has so many advantages and it’s just another way that we can make the process of buying a new home more engaging for our clients.
Coldwell Banker Sea Coast Advantage is the largest and best-selling real estate company in New Hanover, Brunswick, Pender and Onslow counties, with more than $1.2 billion in closed sales volume and over 5,800 closed sales transactions in 2015. Sea Coast Advantage was founded in Wilmington, NC in 1988 and joined Coldwell Banker in 1993. Sea Coast Advantage is staffed by more than 400 real estate agents in 11 offices in Wilmington, Leland, Jacksonville, Carolina Beach, Topsail Island, Hampstead, Southport, Sneads Ferry, South Brunswick, Oak Island and Holden Beach.
Coldwell Banker Sea Coast Advantage also has an ownership interest in 18 Coldwell Banker Advantage offices in Raleigh, Fayetteville and Southern Pines with an additional 375 agents serving those markets. With the addition of these offices, closed sales volume for Sea Coast Advantage in 2015 totaled $2.2 billion with more than 12,000 closed sales transactions.
In 2015, Coldwell Banker Sea Coast Advantage was the #1 Coldwell Banker company in NC and #3 Coldwell Banker company in the nation.