WILMINGTON, NC – Coldwell Banker Sea Coast Advantage launched an innovative Agent Concierge program in April 2017 to assist new agents transition into the Sea Coast Advantage team of REALTORS®. Now, four months later, the program is garnering excellent results. Wendy Rhodes, an agent with Coldwell Banker Sea Coast Advantage since 2015, was recently selected to manage the program.
The Agent Concierge is a peer-to-peer, confidential mentoring program for all new Sea Coast Advantage agents, whether they are newly licensed or transferring from another firm. The program encourages new agents to ask for help and guidance where and when they need it. The name for the Agent Concierge program was inspired by the extraordinary concierge service found at 5-star resorts.
“The first few months for a new agent can be overwhelming,” said Rhodes. “Our goal is to put new agents at ease and provide the same type of personal service that you find at 5-star resorts. Within this type of setting, agents are more comfortable seeking help about routine aspects of the job that they might be reluctant to discuss with a manager or supervisor.”
Rhodes is working as the new Agent Concierge on a part-time basis while continuing her own general brokerage business at Sea Coast Advantage.
“The response by the new agents so far has been tremendous,” said Tom O’Neill, Director of Sales for Coldwell Banker Sea Coast Advantage. “As we continue to grow as a company and awareness of the program grows, the demand for Agent Concierge services could grow as well and turn this into a full-time commitment.”
O’Neill, who oversees the Agent Concierge program as part of his Director of Sales responsibilities, created a 30-day Program Guide that includes daily activities to assist new agents acclimate to the industry and to the firm. Rhodes checks in daily with participating agents and holds them accountable for completing Guide activities, some of which are suggested and some required. The guide includes tips on preparing listing presentations, document preparation, generating new business, etc.
“At Sea Coast Advantage, we work for the agents – they do not work for us,” said Tim Milam, president of Coldwell Banker Sea Coast Advantage. “Under Wendy’s leadership, the Agent Concierge program is an extension of this philosophy and another example of our commitment to supporting our agents and ensuring their success. To the best of our knowledge, this is the first and only program of its kind in North Carolina and perhaps on the East Coast.”
Rhodes is available to participating agents either by appointment or drop-in. She works out of the Autumn Hall office of Sea Coast Advantage in Wilmington, but will travel to the firm’s outlying offices as needed to provide Agent Concierge services. She assists new agents in whatever manner they need to be successful, including listing presentations, marketing to prospects, and contract and doc prep.
Coldwell Banker Sea Coast Advantage is the largest and best-selling real estate company in New Hanover, Brunswick, Pender and Onslow counties, with $1.4 billion in closed sales volume and 6,364 closed sales transactions in 2016. Sea Coast Advantage was founded in Wilmington, NC in 1988 and joined Coldwell Banker in 1993. Sea Coast Advantage is staffed by more than 450 real estate agents in 13 offices in Wilmington (Autumn Hall and Midtown), Leland, Jacksonville, Carolina Beach, Topsail Island, Hampstead, Southport, Sneads Ferry, South Brunswick, Oak Island, Holden Beach and Calabash.
Coldwell Banker Sea Coast Advantage also has an ownership interest in 18 Coldwell Banker Advantage offices in Raleigh, Fayetteville and Southern Pines and six Coldwell Banker Chicora Advantage offices in Myrtle Beach, SC. Together, these 36 offices and 1,045 agents closed $3 billion in sales and 14,450 in transactions in 2016.