Coldwell Banker Sea Coast Advantage Blog

53 Coldwell Banker Sea Coast Advantage Agents Receive “Certified Negotiation Expert (CNE®)” Designation

Professional Negotiation Skills Enable Real Estate Agents To Better Serve Home Buyers and Sellers in Today’s Market
Posted: November 13, 2015 by Kathy Alexander

          Fifty-three agents from Coldwell Banker Sea Coast Advantage recently completed a two-day training seminar to receive a Certified Negotiation Expert (CNE) designation from the Real Estate Negotiation Institute (RENI). Agents who receive this certification are among the top agents in the country in negotiation skills, according to Tom Hayman, trainer for the CNE seminar, as well as the CEO and Co-Founder of RENI. To date, 133 Coldwell Banker Sea Coast Advantage agents have earned their CNE designation, or more than 25% of Sea Coast Advantage’s 400+ agents.

            “We always encourage our agents to expand their skills so they can offer their customers the very best in customer service,” said Tim Milam, president of Coldwell Banker Sea Coast Advantage. “We’re proud of our agents’ commitment to professional development and to the CNE program. This program is a win-win for the agents and their customers, as it gives our agents the negotiation skills they need to best represent their buyers’ and sellers’ interests.”

            With professional negotiation skills, agents are able to help clients obtain better results in the sale or purchase of their home. CNE agents have a higher skill level which enables them to 1) communicate more effectively to uncover desired information, 2) help clients understand their options, 3) work collaboratively with others, and 4) resolve deadlocks.  CNE agents have a thorough understanding of how to negotiate effectively to help achieve their client’s goals.   

            RENI is the leading negotiation training and coaching company in the real estate industry.  Collectively, the Real Estate Negotiation Institute’s instructors have over 300 years of real estate and negotiation experience. “Any Buyer or Seller who hires a CNE agent can feel confident they have one of the best trained negotiators in real estate,” said Hayman.  “They should achieve superior results and have better resolution of all issues when represented by a CNE agent.”

            The CNE classes are offered in three segments: CNE1, 2 and 3. Completion of any one of these segments earns a CNE designation. Completion of all three earns participants a Master Certified Negotiation Expert (MCNE®) designation. Since this same time last year, 80 Coldwell Banker Sea Coast Advantage agents have completed the CNE1 seminar and 53 just completed CNE2. Sea Coast Advantage plans to schedule a CNE3 class in early spring 2016.

             Coldwell Banker Sea Coast Advantage is the largest and best-selling real estate company in New Hanover, Brunswick, Pender and Onslow counties, with more than $1.1 billion in closed sales volume and 5,395 closed sales transactions in 2014. Sea Coast Advantage was founded in Wilmington, NC in 1988 and joined Coldwell Banker in 1993.  Sea Coast Advantage is staffed by more than 400 real estate agents in 11 offices in Wilmington, Leland, Jacksonville, Carolina Beach, Topsail Island, Hampstead, Southport, Sneads Ferry, South Brunswick, Oak Island and Holden Beach.

            Coldwell Banker Sea Coast Advantage also has an ownership interest in 18 Coldwell Banker Advantage offices in Raleigh, Fayetteville and Southern Pines with an additional 375 agents serving those markets. With the addition of these offices, closed sales volume for Sea Coast Advantage in 2014 totaled $2.1 billion with more than 11,000 closed sales transactions.

            In 2014, Coldwell Banker Sea Coast Advantage was the #1 Coldwell Banker company in NC and #3 Coldwell Banker company in the nation. For additional information, go to

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